Founded in 2010, 3RD POWER is the brainchild of guitarist/designer James Scott who helped spearhead the creation of the digital guitar wireless market with his work at Xwire and X2 Digital Wireless. Rounding out his leadership skills, Mr. Scott was a part of the executive management team for Sennheiser USA. Mixed in for good measure, James toured and recorded with major label acts such as San Francisco’s VAIN (Island Records) and Big Blue Hearts (Geffen Records).
With 3RD POWER, James created a two-tiered approach to enhancing guitar tone. First, he focussed on the actual performance of the speaker cabinet and made it better by eliminating signal killing interference inside the cab resulting in clearer sound. In 2014, this ground-breaking work was awarded a US patent.
Next, he focussed on the actual circuitry and made that better with new ways of creating and enhancing guitar tone within the vacuum tube domain. In 2015, James was awarded his second US patent for HybridMASTER, a volume management technology that effectively decouples the perceived loudness, or volume output, from the tone and the feel resulting in a line of tube guitar amplifiers that deliver your desired tone at a volume that’s right for the room.
Recognizing the market need for this technology delivered in a more traditional style, James created the WOOLY COATS line of amplifiers. Successfully launched at Winter NAMM 2015, the WOOLY COATS brand was an instant success and quickly became a top seller.
While James focuses on the vision and technology, his partner, Diana Sandoval, serves as 3rd Power’s chief business officer and general counsel. Diana is responsible for all aspects of business and legal operations as well as intellectual property strategy and enforcement. Prior to joining 3rd Power, Ms. Sandoval was vice president, legal of a Nashville-based healthcare company. Prior to moving to Nashville, she worked at a global law firm doing mergers and acquisitions and corporate finance. Ms. Sandoval received her J.D. at the University of Pennsylvania Law School.
With fresh ideas, new capabilities and a manufacturing facility located in Nashville, TN, 3RD POWER is taking boutique guitar amplification to an entirely new level. Every 3P and WOOLY COATS guitar amplifier and speaker cabinet is made in-house with 100% quality control and final testing performed by James personally.
“When you choose 3RD POWER, you are making a statement that you want the finest hand-made amplifier system that money can buy. This means something special to us. You have our commitment to craft each and every amplifier system we make with an impeccable attention to detail and to the highest level of quality possible.”