MAGFRAG™ HUMBUCKER PICKUPS

Wound in Minneapolis

Designed for Today’s Guitar Rigs

Traditional pickups often shape the voice of a guitar before the signal ever reaches the rest of the rig.

MagFRAG was designed with a different goal: remain open, balanced, and dynamically responsive, allowing the guitar, pedals, and amplifier to do more of the talking.

The result is a foundation that feels immediate under the fingers and integrates naturally with vintage amplifiers, modern designs, pedals, modelers, and recording workflows.

MagFRAG isn’t a “flavor pickup line.” It’s a pickup system created to reveal the instrument and respond to the player.

The MagFRAG lineup is organized into two families, each focused on a different role in the signal chain.

PraXIS™ — the Instrument Foundation
Balanced, open, and highly responsive pickups designed for players who prefer to shape tone with their amplifier, pedals, and touch.

DriVE™ — the Expression Foundation
Pickups designed to engage the front end of an amplifier with greater push, punch, and sustain while preserving the core balance of the MagFRAG system.

Nine Years in the Making

MagFRAG pickups have been in continuous production and real-world use since 2017. Built in the USA and refined over years of touring, recording, and daily playing, the design has quietly proven itself across hundreds of instruments and rigs.

From the beginning, the goal was simple: preserve touch, dynamics, and articulation while giving musicians more control over where gain is created — at the guitar, the pedalboard, or the amplifier.

MagFRAG isn’t about adding character. It’s about revealing it.

A Different Magnetic Design

Built Around How Strings Behave

How It Works

Traditional humbuckers use a single bar magnet to influence all six strings equally. But guitar strings do not behave equally from low to high.

MagFRAG pickups use independently selected magnetic segments to better support each pair of strings. This approach improves string-to-string balance, chord clarity, and dynamic response across the instrument.

Rather than forcing every string through one magnetic voice, the pickup is designed to let each part of the guitar speak more naturally.

Alnico II

Solo Strings

The high E and B strings naturally produce the brightest response on the instrument. Alnico II is used here to keep the top end smooth, controlled, and expressive while preserving sensitivity to touch.

Alnico IV

Melody Strings

The G and D strings carry much of the body of chords and lead lines. Alnico IV provides balance and clarity in this range, helping notes remain defined and articulate without sounding rigid or harsh.

Alnico V

Bass Strings

The A and low E strings deliver the fundamental energy of the guitar. Alnico V provides strength and definition in the low register, keeping bass notes tight and focused while maintaining overall balance across the instrument.

DriVE Studio™

The studio-optimized DriVE humbucker

Built for players who want drive without losing nuance.

DriVE Studio™ delivers controlled expression with a tighter low end, refined articulation, and a more open, interactive feel. It is offered as an unpotted bridge-position pickup designed for studio and recording environments.

By leaving the coils unpotted, DriVE Studio retains natural microphonic sensitivity, allowing the guitar to respond more expressively to touch and dynamics—ideal for studio and recording environments.

It pairs naturally with PraXIS Reveal and PraXIS Reference™ neck models and excels in rigs where nuance, clarity, and interaction matter most.

Previously known as Riot Studio.

Retail Price: $199 USD
Finish Options: Black, Zebra, or Nickel included. Chrome, Gold, and other covers available for an additional charge.
Availability: Ships in 3–5 business days.

Model Name: DriVE Studio (bridge)
Spacing: 50mm or 53mm
Magnets: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~11.4K Ohms (50mm)  ~11.9K Ohms (53mm)
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

PraXIS Reveal™

Maximum openness. Let the tone unfold.

PraXIS Reveal is the most open and unforced expression of the MagFRAG philosophy. Designed for clarity, headroom, and touch sensitivity, it allows the guitar and amplifier to shape the final voice naturally.

Expect exceptional string balance, articulate chords, and clean tones that remain full without becoming heavy or compressed.

Slightly more open and airy than PraXIS Reference, Reveal is ideal for players who want maximum responsiveness and dynamic range from their instrument.

The neck version eliminates tubby low end while remaining full and pairs naturally with the Reveal bridge model. 4-conductor wiring is standard.

Retail Price: $165 USD
Finish Options: Black, Zebra, or Nickel included. Chrome, Gold, and other covers available for an additional charge.
Availability: Ships in 3–5 business days.

Model Name: PraXIS Reveal (bridge)
Spacing: 50mm or 53mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~7.35K Ohms (50mm)  ~7.75K Ohms (53mm)
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

 

Model Name: PraXIS Reveal (neck)
Spacing: 50mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~7K Ohms
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

PraXIS Reference™

Familiar feel. Refined response.

PraXIS Reference is the core voice of the MagFRAG system. It delivers familiar humbucker feel with improved balance, clarity, and dynamic response across the instrument.

Notes remain defined, chords stay articulate, and the pickup adapts naturally across different guitars, amplifiers, and rigs.

If you want a refined, reliable foundation that works in almost any musical context, PraXIS Reference is the natural starting point.

The neck version eliminates tubby low end while remaining full and pairs naturally with DriVE and other MagFRAG bridge models. 4-conductor wiring is standard.

Retail Price: $179 USD
Finish Options: Black, Zebra, or Nickel included. Chrome, Gold, and other covers available for an additional charge.
Availability: Ships in 3–5 business days.

Model Name: PraXIS Reference (bridge)
Spacing: 50mm or 53mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~8.4K Ohms (50mm)  ~8.9K Ohms (53mm)
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

 

Model Name: PraXIS Reference™ (neck)
Spacing: 50mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~7.7K Ohms
Hook Up Wire: 4-Conductor
Colors: Black, White, Double White, Zebra (Black and Cream),
Covers: Nickel, Chrome, Raw Nickel, Aged Nickel, Gold

PraXIS Reference+™

More push. Same balance.

PraXIS Reference+ builds on the core MagFRAG voice with added authority and push while preserving balance and control.

It delivers stronger attack, increased sustain, and greater front-end engagement while maintaining clarity and dynamic feel across the instrument.

Ideal for players who want more impact and presence without losing nuance and responsiveness.

Pairs naturally with both PraXIS Reveal and PraXIS Reference neck versions. 4-conductor wiring is standard.

Retail Price: $199 USD
Finish Options: Black, Zebra, or Nickel included. Chrome, Gold, and other covers available for an additional charge.
Availability: Ships in 3–5 business days.

Model Name: PraXIS Reference+ (bridge)
Spacing: 50mm or 53mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~9.5K Ohms (50mm), ~9.9K Ohms (53mm)
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

DriVE™

Where the amp comes alive.

DriVE is a bridge-position pickup designed to engage the front end of an amplifier with authority, punch, and sustain while preserving the balance and clarity of the MagFRAG system.

It translates pick attack into power and presence, delivering strong harmonic response and confident performance on stage.

Roll back the guitar volume and DriVE cleans up naturally, maintaining clarity and dynamic control across a wide range of gain levels.

Pairs naturally with PraXIS Reference neck versions. 4-conductor wiring is standard.

Retail Price: $209 USD
Finish Options: Black, Zebra, or Nickel included. Chrome, Gold, and other covers available for an additional charge.
Availability: Ships in 3–5 business days.

Model Name: DriVE (bridge)
Spacing: 50mm or 53mm
Magnet: Premium Alnico II, Alnico IV, Alnico V
DC Resistance: ~15.3K Ohms (50mm), ~16K Ohms (53mm)
Hook Up Wire: 4-Conductor
Colors: Black, Double White, Aged White, Zebra (Black and Cream)
Covers: Nickel, Chrome, Raw Nickel, Gold

As Featured In:

Guitar World recently featured MagFRAG pickups and our multi-magnet architecture.

READ THE ARTICLE →

Have questions about MagFRAG pickups?

MagFRAG pickups are built in our Minneapolis workshop and we’re always happy to help you choose the right model for your guitar and rig. If you have questions about compatibility, pairing, finishes, or ordering, just reach out — we’ll point you in the right direction.

Email: info@3rdpower.com
Phone: 615-945-3393

7605 Washington Ave
Edina, MN 55439
615-945-3393
info@3rdpower.com

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