3rd Power Amplification is proud to announce the expansion of our operations into a dedicated production facility in Minneapolis, Minnesota.
This move marks a significant evolution for the company, transitioning from a small-scale workshop to a fully equipped manufacturing environment designed to support increased production capacity, enhanced quality control, and long-term growth.

With a team of skilled artisan builders and expanded infrastructure, the new facility allows 3rd Power to more efficiently develop amplifiers, MagFRAG pickups, and future innovations — while maintaining the craftsmanship and attention to detail that define the brand.

For dealers, artists, and players, this investment represents a stronger foundation and a clear commitment to building the future of expressive tone.

3rd Power Amplification is proud to announce new national sales representation across the United States, Puerto Rico, and the Caribbean through an experienced network of leading musical instrument sales professionals.

This expansion significantly strengthens 3rd Power’s dealer support structure, connecting our amplifiers and innovations with a broader network of retailers and industry partners across the region.

For dealers, artists, and players, this marks an important new chapter for the brand—bringing greater accessibility, stronger relationships, and long-term growth opportunities for 3rd Power Amplification.

Effective immediately.

The Highline Series introduces a new perspective on the guitar amplifier: one designed around the player, not the floor. With its vertical format and forward-facing projection, Highline places the sound where musicians actually stand, delivering greater clarity, immediacy, and connection at real-world playing volumes.

Built by hand in the USA and engineered to feel immersive and inspiring from the very first note, Highline invites players to do more than hear their tone, it asks them to stand inside it.

Debuting at NAMM 2026, the Aurora 45 expands the Aurora platform with increased power, headroom, and dynamic control while preserving the expressive feel that defines the series.

Designed for professional players who demand clarity, touch sensitivity, and musical authority, the Aurora 45 delivers a refined voice that responds effortlessly to the player’s hands.

More details coming soon.

Debuting at NAMM 2026, the Phantom Dragon 45 and 100 expand the Dragon platform with new power levels and refined voicing, delivering unmistakable authority, clarity, and control. Designed for players who demand both feel and force, the Phantom Dragon series offers a commanding response that remains articulate and musical across any stage or studio environment.

Available to experience at NAMM 2026.

At NAMM 2026, 3rd Power introduces MagFRAG™ pickups, extending our system-driven approach into the guitar itself. Designed to feel open, responsive, and musical, MagFRAG pickups give players a clear foundation for shaping their sound at the amplifier.

PraXIS models emphasize balance, clarity, and dynamic response, while Drive models add power, punch, and expressive authority. Six demo guitars at NAMM will feature MagFRAG pickups, including one instrument equipped with the Flux DRGN system, developed specifically for the Phantom Dragon amplifier platform.