NAMM 2026: What’s New from 3rd Power
New instruments. New experiences.
The next chapter begins this week.
NATIONAL SALES REPRESENTATION

Now Represented by the National Sales Team Behind Ibanez Guitars
3rd Power Amplification is proud to announce a new national sales representation partnership with the experienced sales team responsible for Ibanez Guitars in the United States, Puerto Rico, and the Caribbean.
This alignment significantly expands 3rd Power’s reach and dealer support network, bringing our amplifiers and innovations to a broader audience through one of the most respected and established sales organizations in the industry.
For dealers, artists, and players, this marks an important new chapter, ensuring greater availability, stronger relationships, and long-term growth for the 3rd Power brand.
Effective immediately.
Stand Inside of Your Tone.
The Highline Series introduces a new perspective on the guitar amplifier: one designed around the player, not the floor. With its vertical format and forward-facing projection, Highline places the sound where musicians actually stand, delivering greater clarity, immediacy, and connection at real-world playing volumes. Built by hand in the USA and engineered to feel immersive and inspiring from the very first note, Highline invites players to do more than hear their tone, it asks them to stand inside it.
3rd Power to Launch Aurora 45

Aurora 45
Debuting at NAMM 2026, the Aurora 45 expands the Aurora platform with increased power, headroom, and dynamic control while preserving the expressive feel that defines the series. Designed for professional players who demand clarity, touch sensitivity, and musical authority, the Aurora 45 delivers a refined voice that responds effortlessly to the player’s hands.
More details coming soon.
3rd Power Adds Two Dragons

Phantom Dragon 45 & 100
Debuting at NAMM 2026, the Phantom Dragon 45 and 100 expand the Dragon platform with new power levels and refined voicing, delivering unmistakable authority, clarity, and control. Designed for players who demand both feel and force, the Phantom Dragon series offers a commanding response that remains articulate and musical across any stage or studio environment.
Available to experience at NAMM 2026.
New MagFRAG Pickups & FLUX DRGN Interface

MagFRAG™ Pickup Systems Make Their NAMM Debut
At NAMM 2026, 3rd Power introduces MagFRAG™ pickups, extending our system-driven approach into the guitar itself. Designed to feel open, responsive, and musical, MagFRAG pickups give players a clear foundation for shaping their sound at the amplifier.
PraXIS models emphasize balance, clarity, and dynamic response, while Drive models add power, punch, and expressive authority. Six demo guitars at NAMM will feature MagFRAG pickups, including one instrument equipped with the Flux DRGN system, developed specifically for the Phantom Dragon amplifier platform.
7605 Washington Ave
Edina, MN 55439
615-945-3393
info@3rdpower.com


